Shrinkflation register
Same price. Smaller pack.
Shrinkflation is a smaller pack for the same price. The packaging barely looks different; the price per kilo or litre very much does. At every price measurement Besparro compares a product’s pack size with the previous measurement, and the confirmed cases are kept below.
1 confirmed case.
Supermarket
Category
How we check this. A change in pack size is recorded automatically, but never published automatically. Every case below has been checked and confirmed by hand. Cases caused by a measurement error, a promotion or a changed product link do not make this list.
Confirmed cases
- JumboWas450 g
Now410 gJumbo Biologische Kaas 50+ Extra Belegen ca. 410 g
- Price
- €8.40 → €8.40
- Per kilo
- €18.67 → €20.49
+9.8% per kiloView product →
Frequently asked questions
- Is shrinkflation illegal?
- No. A manufacturer may change the contents of a pack, as long as the stated pack size is correct. It does stay invisible to most people, though, because the price on the shelf remains the same.
- Where does this data come from?
- From the supermarkets’ own public product data. We compare a product’s stated pack size with what that same store listed for it earlier.
- Is something wrong here?
- Report it from the product page. We take down cases that turn out to be unfounded — which is also why a person always reviews a case before it appears here.