Shrinkflation register
Same price. Smaller pack.
Shrinkflation is a smaller pack for the same price. The packaging barely looks different; the price per kilo or litre very much does. At every price measurement Besparro compares a product’s pack size with the previous measurement, and the confirmed cases are kept below.
7 confirmed cases.
Supermarket
Category
How we check this. A change in pack size is recorded automatically, but never published automatically. Every case below has been checked and confirmed by hand. Cases caused by a measurement error, a promotion or a changed product link do not make this list.
Confirmed cases
- PoieszWas15.00 Stuks
Now13.00 StuksSwirl afvalzakken met handvat 35 liter
- Price
- €2.19 → €2.19
- Per piece
- €0.15 → €0.17
+15.4% per pieceView product → - EkoplazaWas500 Gram
Now400 Gramrode druiven
- Price
- €3.99 → €3.99
- Per kilo
- €7.98 → €9.97
+25.0% per kiloView product → - JumboWas450 g
Now410 gJumbo Biologische Kaas 50+ Extra Belegen ca. 410 g
- Price
- €8.40 → €8.40
- Per kilo
- €18.67 → €20.49
+9.8% per kiloView product → - VomarWas345 gram
Now335 gramBonne Maman Aardbeienjam Gezeefd
- Price
- €3.95 → €3.95
- Per kilo
- €11.45 → €11.79
+3.0% per kiloView product → - Albert HeijnWas250 g
Now200 g
AH Scharrel kipburger 2 stuks
- Price
- €3.59 → €3.59
- Per kilo
- €14.36 → €17.95
+25.0% per kiloView product → - VomarWas300 gram
Now256 gramBakker Joop Stroopkoeken
- Price
- €1.39 → €1.39
- Per kilo
- €4.63 → €5.43
+17.2% per kiloView product → - PlusWasPer 306 g
NowPer 242 gVan Holten Garlic joe pickle
- Price
- €2.29 → €2.29
- Per kilo
- €7.48 → €9.46
+26.4% per kiloView product →
Frequently asked questions
- Is shrinkflation illegal?
- No. A manufacturer may change the contents of a pack, as long as the stated pack size is correct. It does stay invisible to most people, though, because the price on the shelf remains the same.
- Where does this data come from?
- From the supermarkets’ own public product data. We compare a product’s stated pack size with what that same store listed for it earlier.
- Is something wrong here?
- Report it from the product page. We take down cases that turn out to be unfounded — which is also why a person always reviews a case before it appears here.